About Us



About Genovasi


Genovasi: The name is a combination of the Malay words for 'Generation' and 'Innovation'. 

Generasi + Inovasi = Genovasi

Genovasi was launched on 1 August 2012 with the initial mission to equip Malaysian youths with an innovation mindset using the Design Thinking methodology. The importance of Design Thinking skills in addressing user needs has been pivotal in creating community-centric projects, which is the new wave of wealth and solutions to improve the public service delivery as well as in thrusting private organisations to more meaningful innovation strategies. Genovasi is now governed under a public-private partnership between the Agensi Inovasi Malaysia (AIM) foundation and Ancom Berhad. Under this partnership, we are known as Genovasi Malaysia.

Up to date, Genovasi is Malaysia's only Design Thinking school and the leading regional partner of the Hasso-Plattner-Institut (HPI) School of Design Thinking at Potsdam University, Germany. Genovasi Malaysia is the first of its kind in Asia and the third instalment of HPI Schools of Design Thinking in the world. The HPI School of Design Thinking is the sister institute of the d.school at Stanford University, United States. Modelled after the first institutionalised Design Thinking School in Stanford University, Genovasi Malaysia positions itself as an innovative organisation focused on propagating Design Thinking and its practices as the core competency to enhance any ready skill-set to drive innovation. 


Designing Malaysia Through Design Thinking   

Through 'Designing' Malaysia, we focus on developing innovators to drive innovation across all human endeavours and experiences. Our blueprint to achieve this is by providing a functional ecosystem for the propagation of Design Thinking practices and practitioners across all disciplines and fields. The more innovators Malaysia creates, the more innovations we anticipate to see in the future.